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What a Golf Coach Taught Me About Closing Deals

In this post, I share an unexpected sales lesson from my golf coach. What started as a simple call to book a lesson turned into a masterclass on how to ask the right questions. ...more

Business

October 23, 2024•4 min read

The power of polarization: Why your marketing should offend some people

In this post, I discuss why polarization is an effective marketing strategy. ...more

Business

July 13, 2024•2 min read

Methods are many. Principles are few.

We can do things a million different ways. No matter the method, marketing relies on these four principles. ...more

Business

June 20, 2024•3 min read

My most embarassing 1:1 meeting - its your job to take ownership of your role

The story of how I learned the hard way that you should prepare for your one-on-one's with your boss. ...more

Business

June 06, 2024•7 min read

Stand where it rains - why it pays to be a middleman

Fetch delivery service and their success as a middleman business. ...more

Business

April 02, 2024•4 min read

Bring the silverware with the food - Why your customer experience must be seamless

A lesson on customer experience, told through an experience at a mid-tier restaurant. ...more

Business

March 08, 2024•5 min read

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