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The New Era of B2B Marketing: Why Influencers Will Become the #1 Marketing Channel for Successful Companies

The New Era of B2B Marketing: Why Influencers Will Become the #1 Marketing Channel for Successful Companies

Here is why I believe influencer marketing will become one of the most dominant channels in B2B over the next 5 years. ...more

Marketing

February 14, 20255 min read

Is it Time to Re-Think Webinars in B2B Marketing?

Is it Time to Re-Think Webinars in B2B Marketing?

This blog shows how to amplify a webinar’s reach by breaking it into clips that meet buyers where they already are—across social and digital channels—extending its impact well beyond the live event. ...more

Corporate Marketing

October 28, 20245 min read

What a Golf Coach Taught Me About Closing Deals

What a Golf Coach Taught Me About Closing Deals

In this post, I share an unexpected sales lesson from my golf coach. What started as a simple call to book a lesson turned into a masterclass on how to ask the right questions. ...more

Business

October 23, 20244 min read

Why Jargon Is Killing Your B2B Copy (And How to Fix It)

Why Jargon Is Killing Your B2B Copy (And How to Fix It)

In this blog, I dive into why B2B companies often overcomplicate their messaging with jargon and corporate-speak—and how it's hurting their business. ...more

Marketing

October 22, 20242 min read

How brand marketing got me to buy a $130 pair of pants

How brand marketing got me to buy a $130 pair of pants

In this blog I explain how Lululemon got me to buy their $128 pants ...more

Marketing

October 18, 20243 min read

The power of polarization: Why your marketing should offend some people

The power of polarization: Why your marketing should offend some people

In this post, I discuss why polarization is an effective marketing strategy. ...more

Business

July 13, 20242 min read

The secret to a successful marketing campaign

The secret to a successful marketing campaign

In this post, I explain the most important component to any marketing campaign. ...more

Marketing

July 01, 20243 min read

Methods are many. Principles are few.

Methods are many. Principles are few.

We can do things a million different ways. No matter the method, marketing relies on these four principles. ...more

Business

June 20, 20243 min read

The anatomy of a good marketing email

The anatomy of a good marketing email

In this blog, I analyze a good marketing email I received and why it worked. ...more

Marketing

June 19, 20244 min read

From Broad to Targeted: The Power of Account Based Marketing

From Broad to Targeted: The Power of Account Based Marketing

In this blog, I discuss why buyer intent must be considered when generating leads and why all leads aren't equal. ...more

Marketing

June 14, 20243 min read

Beware of buyer intent: why all leads aren’t created equal

Beware of buyer intent: why all leads aren’t created equal

In this blog, I discuss why buyer intent must be considered when generating leads and why all leads aren't equal. ...more

Marketing

June 12, 20245 min read

My most embarassing 1:1 meeting - its your job to take ownership of your role

My most embarassing 1:1 meeting - its your job to take ownership of your role

The story of how I learned the hard way that you should prepare for your one-on-one's with your boss. ...more

Business

June 06, 20247 min read

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Contact Us

  • zack@chewningdigital.com

  • (949) 356-8635

  • 201 4th St S UNIT A

  • Monday - Friday, 8:00 am - 5:00 pm

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